Testimonials from former clients are key to the future success of most companies. Potential customers are more likely to purchase an item or service if they read positive feedback from previous customers. Here are some easy tips for gathering reviews and how to best utilize them.
The first step in gathering reviews may seem simple, but many business owners don’t take the time to simply ask their recent clients for feedback. Perhaps they don’t have a good way to gather testimonials, or they may be worried about the quality of the reviews they will receive. Whatever the reason, asking for reviews must be a priority!
2. Utilize Review Tools
Most industries have popular websites that have a review collector tool. For home design and construction professionals, Houzz, HomeTalk, and Google are very popular. When a project is finished, business owners can send clients a link to the site that will provide them a place to write comments. Some websites then allow companies to display a live feed of these reviews on the company website.
3. Learn From the Negative
Not all reviews will be positive, and that’s ok. Some of the best company improvements can be made from negative feedback. It’s a great time to take a look at your products and/or services to see if improvements can be made. Also, don’t be afraid to own up to the feedback, and if you're making a public reply, give a clear plan for how the feedback has impacted the company and what improvements will be made.
4. Showcase Reviews
Testimonials work well on the company’s website, but they might get more attention on a well-known service such as Yelp, Google, or Houzz. Business owners should be sure reviews are on a portal that allows companies to respond to feedback. Social media outlets can be a good place to showcase reviews as well.
5. Always Respond
Visitors to a company website read reviews in order to learn how a small business interacts with clients, whether services are delivered in a timely manner and whether the service was valuable to former users. Therefore, companies should take the time to respond to feedback as a way to educate potential clients on the process and potential roadblocks.
It can take awhile to build an extensive list of reviews, so start early and with manageable expectations. Don’t worry about having 100’s of reviews in your first month, just start by asking.