Marketing Your Small Business
Posted On January 28, 2016
If you’re looking to ensure that your contracting, designing, or home building business can have a constant stream of clients, here are a few basic approaches that can get you started, even if your a non-marketing-savvy owner.
Analyze the Situation
Not every person in a given region is going to be the ideal customer for every contractor, designer or builder. Here are some questions that can help you whittle the list of candidates:
- What are the demographics (Age, income level, and neighborhood) of your ideal customer?
- What types of services are they looking for?
- What are your competitors doing that is working well for them?
Craft the Message
Armed with the information above, you can figure out what sets you apart from similar companies in the area. Focus on:
- Showing potential clients which solutions you can provide that are unique.
- Demonstrate how simple the renovation/design process can be.
- Give them the tools to start their decision making quickly.
Use Past Customers As Resources
You have previous clients and projects that can showcase your work and attract new customers. Here are a few ideas on how to make use of your work:
- Make before-and-after photos widely available. You can do this through a blog, website, Houzz, Pinterest, or Facebook.
- Set up a rewards program for referrals from former clients.
- Collect testimonials and display them prominently on your website or social media site.
As a Small-business owner, the need for a strong online presence for marketing your company is growing. Here are a few of the most important approaches:
- A website is vital. It’s also a good place to prequalify clients and showcase project photos.
- Social media is a good idea, but you should focus on the ones that match your industry and what your potential clients are actively using.
- A monthly email newsletter or weekly blog can keep a business top of mind for future clients.
You should continue to monitor each effort so you can tell what is working and what needs to be replaced with a fresh idea. It will take some time to reap the rewards of a marketing strategy, but the payoff can be significant.